Long Term Partnership towards 6 figure sales

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Client Profile:
A private-label home & kitchen brand selling premium cookware sets on Amazon U.S.

Challenges Before Scale Haven:

• Listings were live but barely converting—weak images, poor copy, and missing backend keywords.
   
• PPC campaigns had no structure, running only broad auto campaigns with high ACoS (55%+).
   
• Products were buried in search results, far from page 1 rankings.
   
• No strategy for reviews, brand visibility, or long-term scaling.
   

Our Scale Haven Approach:

1. Listing & Catalog Optimization
    
   • Created SEO-rich titles, bullet points, and descriptions tailored to buyer intent.
      
   • Designed professional product images and comparison infographics.
      
   • Added A+ Content with brand story and lifestyle visuals to increase trust.
      

1. Advertising Strategy
    
   • Built structured manual campaigns targeting exact and phrase-match keywords.
      
   • Launched Sponsored Brands campaigns to highlight cookware sets vs competitors.
      
   • Implemented aggressive retargeting with Sponsored Display.
      

1. Catalog & Brand Management
    
   • Fixed suppressed ASINs and optimized parent-child variations.
      
   • Registered the brand on Amazon Brand Registry and built a storefront.
      
   • Activated Vine program to accelerate reviews on new launches.
      

1. Growth Planning
    
   • Introduced bundle offers (cookware + utensils) to increase AOV.
      
   • Ran seasonal promotions (Black Friday, Prime Day, Q4 holiday push).
      
   • Built a roadmap for expansion into European marketplaces.
      

Results After 12 Months with Scale Haven:

• ✅ Monthly sales scaled from $40K → $120K (3x growth).
   
• ✅ ACoS reduced from 55% → 25% while increasing total ad sales.
   
• ✅ Ranked Page 1 for competitive cookware keywords.
   
• ✅ Grew review count by 400+ through Vine & organic growth.
   
• ✅ Positioned as a premium competitor with stronger brand authority.