3X Sales in 90 days for a Wellness Brand

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A growing health & wellness brand selling dietary supplements on Amazon U.S. marketplace.

Challenges Before Scale Haven:

• Listings lacked strong SEO, making it hard to rank for competitive keywords.
   
• ACoS was stuck at 48%, with ads underperforming against competitors.
   
• Brand struggled with frequent listing suppressions due to compliance errors.
   
• No clear advertising funnel—client relied only on auto campaigns.
   

Our Scale Haven Approach:

1. SEO-Driven Listing Optimization
    
   • Rewrote titles, bullets, and descriptions using keyword research tools.
      
   • Added lifestyle imagery and infographics to boost CTR and conversions.
      
   • Built A+ Content with comparison charts to upsell bundles.
      

1. Advertising Overhaul
    
   • Paused wasteful auto campaigns and launched structured manual campaigns.
      
   • Built a funnel: Sponsored Products (discovery) → Sponsored Brands (awareness) → Sponsored Display (retargeting).
      
   • Weekly bid optimizations and placement adjustments to maximize ROI.
      

1. Catalog & Compliance Fixes
    
   • Resolved suppressed ASINs by addressing compliance and category errors.
      
   • Set up variation listings to cross-sell supplements (e.g., 30-day vs 60-day supply).
      

1. Growth Strategy
    
   • Introduced coupon promotions and Subscribe & Save enrollment.
      
   • Identified underserved keyword niches to expand product line.
      

Results After 3 Months with Scale Haven:

• ✅ Sales tripled (+210%) in 90 days.
   
• ✅ ACoS reduced from 48% → 22%, boosting profitability.
   
• ✅ Ranked Top 3 for multiple high-volume supplement keywords.
   
• ✅ Increased brand visibility with Sponsored Brands video ads.
   
• ✅ Client positioned as a top competitor in their category.