How Scale Haven Helped an Amazon Brand Boost Sales by 83%

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Client Profile:
A mid-sized consumer electronics brand selling phone accessories on Amazon U.S. and U.K. marketplaces.

Challenges Before Scale Haven:

• Listings were poorly optimized with weak SEO and low-quality content.
   
• Advertising was draining profits with an ACoS of 52%.
   
• Catalog issues: duplicate listings, suppressed ASINs, and broken variations.
   
• No long-term growth strategy—client relied only on short-term discounts.
   

Our Scale Haven Approach:

1. Catalog & SEO Optimization
    
   • Rebuilt listings with keyword-rich titles, bullet points, and backend keywords.
      
   • Designed A+ Content and brand store pages for stronger conversions.
      

1. Amazon Ads Management
    
   • Audited and restructured PPC campaigns across Sponsored Products, Brands, and Display.
      
   • Added negative keywords, adjusted bidding strategies, and optimized placements.
      
   • Scaled profitable campaigns while lowering wasted spend.
      

1. Case Resolutions & Catalog Management
    
   • Fixed suppressed listings, reinstated stranded inventory, and merged duplicates.
      
   • Cleaned up parent-child variations to improve discoverability.
      

1. Strategic Growth Roadmap
    
   • Competitor analysis for pricing and keyword gaps.
      
   • Introduced coupon promotions and seasonal campaigns.
      
   • Created a roadmap for expanding into adjacent product categories.
      

Results After 4 Months with Scale Haven:

• ✅ ACoS dropped from 52% → 27% (profitability restored).
   
• ✅ 83% increase in sales month-over-month.
   
• ✅ Top 5 products ranked on Page 1 for competitive keywords.
   
• ✅ Zero suppressed listings, healthier catalog, and streamlined operations.
   
• ✅ Positioned brand for international expansion in EU marketplaces.